Omni-channel, cross-device, retail media strategies
Lead the planning, execution, and strategy functions for Dentsu programmatic, driving revenue growth and building end-to-end campaign strategy across brands
Job Summary
Lead the planning, execution, and strategy functions for Dentsu programmatic, driving revenue growth and building end-to-end campaign strategy across brands.
Develop and own programmatic campaign strategy from understanding brand KPIs and audience identification to building effective omni-channel plans, implementing advanced targeting strategies.
Manage and lead multiple brand accounts, build strong client relationships, drive adoption of programmatic first approaches, and mentor a programmatic team for operational excellence.
Matching Summary
Lead the planning, execution, and strategy functions for Dentsu programmatic, driving revenue growth and building end-to-end campaign strategy across brands.
Skills & Requirements
Must-have
Programmatic campaign planning and execution
DV360, TTD, Amazon, Criteo, Xandr DSPs
Omni-channel, cross-device, retail media strategies
Client relationship management and meeting leadership
Team leadership and mentoring
Programmatic pitches and new business development
Nice-to-have
AI, ML, rich media, DCO innovation
Industry trend awareness
Proactive value-add to client KPIs
Key Requirements
6-8 years of experience
5+ years in an agency environment
Expertise in branding and performance mandates
Proficiency in Excel, Google Analytics, PowerPoint, PowerBI
Familiarity with identity solutions and privacy regulations