Customer Strategy & Segmentation Lead (trưởng Nhóm Chiến Lược & Phân Khúc Khách Hàng)
Prudential Assurance UK
8-12 years experience in customer strategy
Life insurance or financial services background
Advanced analytics and data storytelling skills
The role is responsible for defining the enterprise-wide customer strategy to maximize lifetime value, retention, and growth through data-driven segmentation
Job Summary
The role is responsible for defining the enterprise-wide customer strategy to maximize lifetime value, retention, and growth through data-driven segmentation.
This position bridges strategy, analytics, marketing, and distribution to ensure deep understanding of customer needs translates into actionable strategies.
Prudential offers a culture where diversity is celebrated and inclusion assured, supporting people's career ambitions to Connect, Grow, and Succeed.
Matching Summary
The role is responsible for defining the enterprise-wide customer strategy to maximize lifetime value, retention, and growth through data-driven segmentation.
Skills & Requirements
Must-have
8-12 years experience in customer strategy
Life insurance or financial services background
Advanced analytics and data storytelling skills
Nice-to-have
Master's degree preferred
Experience with CLV modeling
Exposure to journey design initiatives
Key Requirements
Bachelor's degree required; Master's plus
8-12 years relevant industry experience
Understanding of life insurance products and regulatory environment