As Senior Analyst, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG
Job Summary
As Senior Analyst, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG.
You will be partnering with Analytics and cross-discipline team members in New York, Chicago, San Francisco and Los Angeles, helping to create continuity between the various teams.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
Matching Summary
As Senior Analyst, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG.
Skills & Requirements
Must-have
Marketing data collection and analysis
Communicate advertising campaign insights
Transform data into presentations
Proficiency in Excel and PowerPoint
Google Workspace proficiency
Nice-to-have
Natural affinity for numbers
Passion for playing with data
Embrace WPP & WPP Media's core values
Experience with generative AI tools
Key Requirements
Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent
At least C1 English language proficiency
2+ years of experience in marketing analytics
Exposure to Brand and Direct Response marketing measurement