Associate Cmi Manager, Demand Generation — Seventh Generation, Hcna

Seventh Generation

Hoboken, New Jersey, United States
Base: $88,600 to $133,000; bonus/equity: bonus eli...
Consumer & market insights
Demand generation agenda
Social-first communications
This role leads the Demand Generation insights agenda for Seventh Generation, encompassing communications development, audience design, in-market measurement, and brand equity to understand consumer engagement and measure marketing effectiveness

Job Summary

  • This role leads the Demand Generation insights agenda for Seventh Generation, encompassing communications development, audience design, in-market measurement, and brand equity to understand consumer engagement and measure marketing effectiveness.
  • Responsibilities include driving social-first demand generation excellence, managing social listening, interpreting trends, and measuring impact across digital, social, and POSM.
  • The position offers a competitive compensation package including base salary, bonus eligibility, Long-Term Incentive (LTI) eligibility, and a comprehensive benefits plan.

Matching Summary

This role leads the Demand Generation insights agenda for Seventh Generation, encompassing communications development, audience design, in-market measurement, and brand equity to understand consumer engagement and measure marketing effectiveness.

Salary

Base: $88,600 to $133,000; Bonus/Equity: Bonus eligible, LTI eligible; Benefits: Comprehensive benefits plan

Skills & Requirements

Must-have

  • Consumer & Market Insights
  • Demand Generation agenda
  • Social-first communications
  • In-market measurement
  • Qualitative and quantitative research
  • Household panel and market data

Nice-to-have

  • Storyteller and dot-connector
  • Passion for consumer behavior
  • Mission-led brand
  • Data-driven marketing approaches
  • AI-enabled tools

Key Requirements

  • Bachelor's degree required
  • Minimum 5 years of experience
  • Hands-on experience with research methods
  • Proficiency with household panel data
  • Familiarity with audience development
  • Experience with Marketing Mix Modeling preferred
  • Strong social listening acumen

Work Rights

Not specified

Tailored Resume

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