Manager, Social Media

McDonald's

United States
Base: $101,437.00 - $126,797.00 py; bonus eligible...
On-site
Deep social media expertise across platforms
Fluency in multicultural marketing strategies
Ability to translate data into actionable strategy
McDonald's is seeking a Manager of Social Media to lead its social strategy, focusing on connecting with diverse audiences, particularly GenZ, through innovative and culturally relevant campaigns. The ideal candidate will possess extensive social media expertise, strong analytical skills, and a passion for building community-oriented content

Job Summary

  • This role serves as the architect of ideas that ignite social conversation and insert McDonald's directly in the center of culture.
  • The position requires leading social strategy for highest-priority campaigns while driving creative vision for paid media tactics.
  • McDonald's offers outstanding benefits including a sabbatical program, tuition assistance, flexible work arrangements, and comprehensive health insurance.

Matching Summary

Match Score: 85

McDonald's is seeking a Manager of Social Media to lead its social strategy, focusing on connecting with diverse audiences, particularly GenZ, through innovative and culturally relevant campaigns. The ideal candidate will possess extensive social media expertise, strong analytical skills, and a passion for building community-oriented content.

Salary

Base: $101,437.00 - $126,797.00 per year; Bonus Eligible: Yes; Long-Term Incentive: Yes

Skills & Requirements

Must-have

  • Deep social media expertise across platforms
  • Fluency in multicultural marketing strategies
  • Ability to translate data into actionable strategy
  • Experience leading creator-driven campaigns
  • Strong instinct for identifying cultural moments

Nice-to-have

  • Social listening expertise and analytics tools
  • Paid and earned media experience
  • Brand-side or agency experience on national campaigns
  • On-set production experience
  • People management and mentorship skills

Key Requirements

  • Demonstrated social media expertise
  • Analytical rigor for data translation
  • Agility to operate at the speed of social

Work Rights

Not specified

Tailored Resume

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