Marketing Specialist – In Vitro Diagnostics (ivd)

Beckman Coulter Diagnostics

Istanbul, Turkey
Marketing operations
Digital marketing
Product portfolio support
The Product Specialist is responsible for supporting commercial growth, driving marketing excellence, and strengthening customer engagement across assigned markets

Job Summary

  • The Product Specialist is responsible for supporting commercial growth, driving marketing excellence, and strengthening customer engagement across assigned markets.
  • You will work closely with Sales, Marketing, and Channel Partners to ensure our customers receive world-class support, insights, and product value.
  • This role is ideal for a scientifically strong candidate who is passionate about diagnostics and is willing to build a career in sales and marketing.

Matching Summary

The Product Specialist is responsible for supporting commercial growth, driving marketing excellence, and strengthening customer engagement across assigned markets.

Skills & Requirements

Must-have

  • Marketing Operations
  • Digital Marketing
  • Product Portfolio Support
  • Customer Engagement
  • Market Intelligence Gathering
  • Cross-functional Collaboration

Nice-to-have

  • Passion for diagnostics
  • Continuous Improvement (DBS)
  • Building commercial career
  • Additional languages are an asset

Key Requirements

  • Bachelor's degree in Molecular Biology, Genetics, Biomedical Sciences, or related scientific field
  • Fluency in spoken and written English
  • Strong computer skills and familiarity with MS Office, digital tools, and web-based platforms
  • Strong analytical mindset
  • Highly motivated to build a commercial/marketing career

Work Rights

Not specified

Tailored Resume

Cover Letter