Financial services or regulated industry background
This role is responsible for owning and delivering end-to-end acquisition and go-to-market activity for CommBank's Everyday Banking portfolio
Job Summary
This role is responsible for owning and delivering end-to-end acquisition and go-to-market activity for CommBank's Everyday Banking portfolio.
The successful candidate will lead product marketing strategies across national, regional, and local initiatives using integrated channels like digital, social, and media.
CommBank offers flexible working options including changing start and finish times, part-time arrangements, and job share to support work-life balance.
Matching Summary
This role is responsible for owning and delivering end-to-end acquisition and go-to-market activity for CommBank's Everyday Banking portfolio.
Skills & Requirements
Must-have
ATL creative strategy and execution
Paid media strategy in digital environments
Financial services or regulated industry background
Analytical and project management skills
Regulatory compliance risk management
Nice-to-have
Test-and-learn mindset for optimization
Strong eye for creative direction
Experience with modern marketing technology
Passion for continuous improvement
Ability to build trusted stakeholder relationships
Key Requirements
Proven experience in retail banking customer acquisition
Background in complex regulated industries
Demonstrated capability in performance-led marketing