Retail Marketing Manager (fl, Tn, Ga)

Lithia & Driveway

South Florida, Tennessee, Georgia
Base: $80,000-$125,000 annually; starting: $80,000...
Bachelor's degree in business or marketing
Strong understanding of automotive industry
Experience with google analytics and crm systems
This role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty

Job Summary

  • This role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.
  • The company offers best-in-class industry benefits including competitive pay, medical/dental/vision plans, a 401(k) retirement plan, and vehicle purchase discounts.
  • Candidates must possess strong organizational skills and a keen eye for detail to provide expert guidance on building and executing marketing strategies aligned with the Customer Ecosystem.

Matching Summary

This role leads marketing strategies and initiatives for up to 25 Lithia auto dealerships to drive quality traffic and enhance customer loyalty.

Salary

Base: $80,000-$125,000 annually; Starting: $80,000-$110,000; Benefits: Medical, Dental, Vision, 401(k), PTO, Disability, Life Insurance

Skills & Requirements

Must-have

  • Bachelor's degree in Business or Marketing
  • Strong understanding of automotive industry
  • Experience with Google Analytics and CRM Systems
  • Proficiency in Microsoft Office Suite
  • Data analysis skills for ROI evaluation

Nice-to-have

  • Entrepreneurial high-performance culture fit
  • Ability to travel up to 45% of the time
  • Strategic partnership building with Store Leaders
  • Experience with Customer Ecosystem Scorecard

Key Requirements

  • Bachelor's degree in Business, Marketing, Communications, or Advertising
  • Strong understanding of dealership operations and automotive marketing
  • High school graduate or equivalent required
  • Must be 18 years or older

Work Rights

Not specified

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