TaylorMade Golf is seeking a Consumer Insights Analyst to join their team in Carlsbad, California. The role focuses on optimizing the customer experience through data analysis and journey mapping, requiring strong analytical skills and cross-functional collaboration
Job Summary
Lead the continued development and refinement of the golfer journey map, identifying key touchpoints, pain points, and moments of truth across the customer lifecycle.
Build and maintain Voice of Customer (VoC) dashboards in Domo to provide real-time visibility into customer experience metrics across departments.
Create compelling visual presentations that tell the story of the golfer journey and communicate findings to stakeholders at all levels.
Matching Summary
Match Score: 85
TaylorMade Golf is seeking a Consumer Insights Analyst to join their team in Carlsbad, California. The role focuses on optimizing the customer experience through data analysis and journey mapping, requiring strong analytical skills and cross-functional collaboration.
Salary
Base: $75,000 - $85,000; Bonus/Equity: Performance bonuses; Benefits: Health & wellness, product discounts, holidays, paid time off
Skills & Requirements
Must-have
Customer journey mapping
Voice of Customer (VoC) dashboards
Qualtrics survey platform expertise
Domo BI tool experience
Cross-functional collaboration
Nice-to-have
Understanding of brand experience principles
Passion for golf
Survey automation experience
API integration familiarity
Key Requirements
Bachelor's degree in business, marketing, customer experience, or related field
2+ years' experience in customer experience, market research, or related analytics role
Experience mapping customer journeys
Experience developing, deploying and managing surveys