The role is responsible for owning and delivering end-to-end acquisition and go-to-market activity for CommBank's Everyday Banking portfolio including transaction and savings accounts
Job Summary
The role is responsible for owning and delivering end-to-end acquisition and go-to-market activity for CommBank's Everyday Banking portfolio including transaction and savings accounts.
You will partner closely with Brand and Media teams to deliver integrated, brand-led growth while proactively managing regulatory and reputational risks.
CommBank supports people with flexibility to balance work locations, offering options like changing start times, part-time arrangements, and job shares.
Matching Summary
The role is responsible for owning and delivering end-to-end acquisition and go-to-market activity for CommBank's Everyday Banking portfolio including transaction and savings accounts.
Skills & Requirements
Must-have
End-to-end acquisition strategy ownership
Integrated marketing channel management
Paid media strategy and execution
Data-driven performance optimization
Regulatory compliance in financial services
Agency and cross-functional team leadership
Nice-to-have
Strong eye for creative direction
Test-and-learn mindset application
Passion for continuous improvement
Digital and social media innovation
Customer-centric communication skills
Key Requirements
Financial services or complex regulated industry background
Proven experience in retail banking product acquisition
Demonstrated capability in ATL creative strategy
Through-the-line marketing experience required
Highly developed analytical and project management skills