Director, Marketing - Deposits, Liberty Street, New York, Ny

Santander

New York, New York, United States of America
Base: $123,750.00 usd - $200,000.00 usd; bonus/equ...
Integrated marketing communications plan
Consumer deposits products marketing
Market research and data analytics
The Director, Deposits Product Marketing is responsible for leading the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments that help drive the success of the assigned business segment(s) and the overall brand of the Company

Job Summary

  • The Director, Deposits Product Marketing is responsible for leading the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments that help drive the success of the assigned business segment(s) and the overall brand of the Company.
  • Leads the positioning and messaging for our consumer Deposits products – Checking and Savings.
  • We know rewards go beyond numbers. Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future.

Matching Summary

The Director, Deposits Product Marketing is responsible for leading the development and implementation of an integrated, multi-channel marketing communications plan for one or more complex business segments that help drive the success of the assigned business segment(s) and the overall brand of the Company.

Salary

Base: $123,750.00 USD - $200,000.00 USD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Integrated marketing communications plan
  • Consumer Deposits products marketing
  • Market research and data analytics
  • Competitor benchmarking
  • Cross-functional team collaboration
  • Marketing ROI analysis

Nice-to-have

  • Customer-centric transformation
  • Bold thinking and innovation
  • Challenging the status quo
  • Driving business growth and profitability

Key Requirements

  • Bachelor's Degree or equivalent work experience
  • 12+ Years in Integrated Marketing or Product Marketing
  • 9+ Years in banking, fintech, or payments space
  • Experience influencing product roadmaps
  • Experience leading a team
  • Excellent communication skills
  • Decisive problem-solving skills

Work Rights

Not specified

Tailored Resume

Cover Letter