Principal, Workday Marketplace Marketing Lead

Workday

**
8+ years b2b saas marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategies for its partner ecosystem and enhance customer engagement with the Workday Marketplace. The role requires a blend of partner marketing, product marketing, and performance marketing expertise to increase discovery, adoption, and revenue impact from partner solutions. **

Job Summary

  • This role drives the marketing strategy to increase customer discovery, adoption, and revenue impact from the Workday Marketplace.
  • The position requires owning the marketing funnel from traffic through lead creation and conversion into opportunities while collaborating with sales and product teams.
  • Workday offers a flexible work approach combining in-person and remote time, requiring at least half of the quarter spent in the office or field.

Matching Summary

Match Score: 75

** Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategies for its partner ecosystem and enhance customer engagement with the Workday Marketplace. The role requires a blend of partner marketing, product marketing, and performance marketing expertise to increase discovery, adoption, and revenue impact from partner solutions. **

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem and marketplace marketing
  • Pipeline and revenue impact delivery
  • Co-marketing program execution
  • Funnel performance optimization

Nice-to-have

  • Cloud ecosystem co-marketing experience
  • Integrated campaign management skills
  • Experimentation and conversion optimization
  • Strong storytelling and writing abilities
  • Cross-functional collaboration expertise

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within technology marketplaces

Work Rights

Not specified

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