Acquisition Strategist

Aristocrat Interactive

Base: $92,792 - $172,328 py; bonus/equity: not spe...
5+ years acquisition or affiliate marketing experience
Proficiency with google analytics and power bi
Experience managing external media agencies and affiliates
This role leads the strategic direction of user acquisition for the Michigan Lottery's iLottery program while ensuring alignment with business goals

Job Summary

  • This role leads the strategic direction of user acquisition for the Michigan Lottery's iLottery program while ensuring alignment with business goals.
  • The position involves managing an Acquisition Coordinator and collaborating with internal teams, media agencies, and affiliate networks to optimize multi-channel efforts.
  • Candidates will receive a comprehensive benefits package including health, dental, vision insurance, paid time off, and a 401(k) plan with employer matching.

Matching Summary

This role leads the strategic direction of user acquisition for the Michigan Lottery's iLottery program while ensuring alignment with business goals.

Salary

Base: $92,792 - $172,328 per year; Bonus/Equity: Not specified; Benefits: Health, dental, vision, PTO, 401(k) match

Skills & Requirements

Must-have

  • 5+ years acquisition or affiliate marketing experience
  • Proficiency with Google Analytics and Power BI
  • Experience managing external media agencies and affiliates

Nice-to-have

  • Strong understanding of regulatory compliance in gaming
  • Experience with A/B and multivariate testing strategies
  • Ability to collaborate with CRM and analytics teams

Key Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Must be authorized to work in the US without visa sponsorship
  • Subject to mandatory background screening and regulatory approvals

Work Rights

Must be authorized to work in the US without visa sponsorship

Tailored Resume

Cover Letter