Hepatology Marketing Manager – Durham, Nc / Philadelphia
GSK
Durham, North Carolina, US
Hybrid
Hcp promotional tactics
Brand strategy execution
Customer-focused marketing campaigns
Lead development and execution of US HCP marketing plans for a hepatology launch, with particular focus on promotional tactics to drive brand awareness and adoption
Job Summary
Lead development and execution of US HCP marketing plans for a hepatology launch, with particular focus on promotional tactics to drive brand awareness and adoption.
Plan and enable holistic customer experiences tailored to customer segments and specialties.
Effectively lead cross-functional teams of internal and external partners, including agency and project teams, to drive synchronized, timely launch execution aligned to brand strategy.
Matching Summary
Lead development and execution of US HCP marketing plans for a hepatology launch, with particular focus on promotional tactics to drive brand awareness and adoption.
Skills & Requirements
Must-have
HCP promotional tactics
Brand strategy execution
Customer-focused marketing campaigns
New product launch marketing
Cross-functional team leadership
Nice-to-have
High learning agility
Passion for innovation
Holistic customer experiences
Work well in a matrix environment
Key Requirements
Bachelor’s degree in Marketing, Business, Life Sciences, or related field
5+ years U.S. pharmaceutical or biotech marketing experience
Experience developing integrated HCP and patient marketing plans
Proven experience managing external agencies and cross-functional project teams
Willingness to work in a hybrid model with minimum 2 days per week in U.S. office