Senior Director, Go-to-market Marketing

Acrisure

Multiple Locations, US
Base: $225,080 - $411,102; bonus/equity: not speci...
Onsite
Build and lead gtm function from ground up
Define multi-product narratives and cross-sell motions
Create prescriptive sales plays and launch playbooks
Acrisure is seeking a Senior Director of Go-to-Market Marketing to lead their newly formed GTM function, focusing on the alignment of strategy with commercial action. The ideal candidate will have a strong cross-functional leadership background, with extensive experience in GTM strategy, sales plays, and team building

Job Summary

  • This role is pivotal to Acrisure's transformation into a multi-solution fintech platform by establishing a world-class Go-to-Market function.
  • The Senior Director will partner deeply with Sales, Product, and Creative teams to ensure every product reaches the market with clarity and measurable revenue impact.
  • Acrisure offers comprehensive benefits including immediate vesting in a 401(k) plan, paid maternity and paternity leave, and a commitment to community health partnerships.

Matching Summary

Match Score: 85

Acrisure is seeking a Senior Director of Go-to-Market Marketing to lead their newly formed GTM function, focusing on the alignment of strategy with commercial action. The ideal candidate will have a strong cross-functional leadership background, with extensive experience in GTM strategy, sales plays, and team building.

Salary

Base: $225,080 - $411,102; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, 401(k), PTO, wellness resources

Skills & Requirements

Must-have

  • Build and lead GTM function from ground up
  • Define multi-product narratives and cross-sell motions
  • Create prescriptive sales plays and launch playbooks
  • Operationalize end-to-end customer journey architecture
  • Drive demand generation and field activation campaigns

Nice-to-have

  • Experience in insurance or fintech sectors
  • Strong analytical mindset for ROI evaluation
  • Ability to navigate ambiguity in fast-moving environments
  • Proven track record influencing senior stakeholders

Key Requirements

  • Bachelor's degree required; MBA a plus
  • 10+ years experience in GTM or Revenue-focused Marketing
  • 5+ years leading teams or large cross-functional programs
  • Demonstrated success building GTM functions from scratch
  • Direct experience working with field sales organizations

Work Rights

Not specified

Tailored Resume

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