Collaborating with marketing centres of excellence
As a Senior Brand Manager you will lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating and meeting consumer needs
Job Summary
As a Senior Brand Manager you will lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating and meeting consumer needs.
You will work with the Marketing centres of excellence, leveraging their expertise to optimise pricing, promotions, product innovation, packaging and marketing mix.
Preference may be given to candidates from under-represented designated groups in accordance with the employment equity plan of Tiger Brands.
Matching Summary
As a Senior Brand Manager you will lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating and meeting consumer needs.
Skills & Requirements
Must-have
brand plan development and execution
leveraging consumer and shopper insights
collaborating with marketing centres of excellence
tracking brand performance against financial targets
leading creative agency communication strategy
pricing and promotions strategy execution
day-to-day brand management tasks
Nice-to-have
insight-driven innovation and renovation
partnering with consumer insights team
managing marketing investment spend
employment equity plan awareness
working in a belief-driven company culture
Key Requirements
experience in brand management
ability to translate marketing insights into brand plans
experience in managing communication strategy and campaigns
knowledge of pricing and channel strategy
experience with S&OP forecasting and media planning