Associate Director, Paid Media & Growth Strategy - The Orchard
The Orchard
New York, United States
On-site
Paid media strategy development
Multi-channel paid media plans
Creator and ugc programs
Lead the Strategy vertical within the US Paid Media & Growth Strategy team, fostering a culture that stays creative, culturally relevant, and focused on outcomes beyond the click
Job Summary
Lead the Strategy vertical within the US Paid Media & Growth Strategy team, fostering a culture that stays creative, culturally relevant, and focused on outcomes beyond the click.
Lead end-to-end strategy for multiple releases, including high-priority, high-visibility releases, shaping bespoke, multi-channel plans that combine digital advertising with non-traditional formats.
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
Matching Summary
Lead the Strategy vertical within the US Paid Media & Growth Strategy team, fostering a culture that stays creative, culturally relevant, and focused on outcomes beyond the click.
Skills & Requirements
Must-have
Paid media strategy development
Multi-channel paid media plans
Creator and UGC programs
Data capture initiatives
Paid media ecosystem understanding
Emerging channel exploration
Nice-to-have
Culturally relevant and outcome-focused
Artist and label goal amplification
Curious about music marketing trends
Testing and learning insights sharing
Key Requirements
6+ years paid media/growth marketing experience
Experience leading teams or mentoring strategists
Music or entertainment industry experience preferred
Experience with Meta, TikTok, Google/YouTube, Snapchat