Channel Optimisation And Conversion Lead

ING

Australia
Not specified (assumed hybrid or flexible based on digital role)
Digital sales funnels
Apply flows across web and app
Bold experimentation agenda
ING is seeking a Channel Optimisation and Conversion Lead to enhance digital sales funnels and improve user experiences. The ideal candidate will be a CRO expert with a strong background in analytics and a passion for customer-centric design

Job Summary

  • Supercharge our digital sales funnels across priority retail products — lifting conversion and removing friction at speed.
  • Lead a bold experimentation agenda (A/B, multivariant) to continuously improve UX, content, and pathways.
  • We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Matching Summary

Match Score: 85

ING is seeking a Channel Optimisation and Conversion Lead to enhance digital sales funnels and improve user experiences. The ideal candidate will be a CRO expert with a strong background in analytics and a passion for customer-centric design.

Skills & Requirements

Must-have

  • digital sales funnels
  • apply flows across web and app
  • bold experimentation agenda
  • funnel performance data
  • CRO and funnel optimisation expert
  • analytics and optimisation platforms

Nice-to-have

  • customer obsessed thinker
  • natural collaborator
  • data driven leader
  • freedom to do your thing
  • diversity and inclusion

Key Requirements

  • CRO and funnel optimisation expert
  • fluent in analytics and optimisation platforms
  • customer obsessed thinker
  • data driven leader

Work Rights

Not specified

Tailored Resume

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