Develop and execute end-to-end marketing strategies to accelerate category growth and strengthen ACUVUE® leadership in Premium Daily Disposable, Toric, and Multifocal segments
Job Summary
Develop and execute end-to-end marketing strategies to accelerate category growth and strengthen ACUVUE® leadership in Premium Daily Disposable, Toric, and Multifocal segments.
Lead ATL and digital campaigns by collaborating closely with creative, media, and digital agencies to deliver impactful and insight-led brand communications.
Lead, coach, and develop a high-performing team (3 direct reports) to build a strong marketing organization grounded in data, creativity, and execution rigor.
Matching Summary
Develop and execute end-to-end marketing strategies to accelerate category growth and strengthen ACUVUE® leadership in Premium Daily Disposable, Toric, and Multifocal segments.
Skills & Requirements
Must-have
Strategic marketing strategies
ATL and digital campaigns
Consumer and ECP insights
Cross-functional partnerships
Marketing investment optimization
Brand communications
Nice-to-have
Data-driven creativity
Execution rigor
Future business leadership
Transformational leadership
Consumer behavior influence
Key Requirements
Bachelor’s degree in Marketing, Business, Communications
6–10 years of experience in marketing
Proven experience driving marketing fundamentals
Strong analytical capability
Demonstrated success in leading large-scale campaigns