Marketing Activations Manager : Tequila

Corby Spirit and Wine Ltd

Not specified (potentially hybrid based on the nature of the role).
Integrated marketing campaign execution
Multi-market regional experience
Data-driven performance measurement
Corby Spirit and Wine Ltd is seeking a Marketing Activations Manager for the Tequila brand, responsible for driving consumer-centric brand activation across African markets. The role emphasizes integrated brand strategy execution, performance management, and collaboration with local markets to ensure effective marketing activation

Job Summary

  • The role is accountable for enabling local markets to deliver effective, data-driven marketing activation that creates cultural relevance and emotional connection.
  • Candidates must have 7–8+ years of experience in senior brand management or marketing activations within FMCG or luxury good categories.
  • The position requires strong financial acumen to manage activation budgets, track spend monthly, and recommend re-phasing on a quarterly basis.

Matching Summary

Match Score: 85

Corby Spirit and Wine Ltd is seeking a Marketing Activations Manager for the Tequila brand, responsible for driving consumer-centric brand activation across African markets. The role emphasizes integrated brand strategy execution, performance management, and collaboration with local markets to ensure effective marketing activation.

Skills & Requirements

Must-have

  • Integrated marketing campaign execution
  • Multi-market regional experience
  • Data-driven performance measurement
  • Budget management and forecasting
  • Agency and stakeholder collaboration

Nice-to-have

  • FMCG or luxury goods background
  • Creative solutions-oriented mindset
  • Experience with digital and experiential channels
  • Strong cross-functional leadership skills

Key Requirements

  • Bachelor's Degree in Marketing or Business
  • 7-8+ years senior brand management experience
  • Multinational FMCG company experience preferred
  • Portfolio management across multiple brands recommended

Work Rights

Not specified

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