Salesforce is seeking a strategic and collaborative Audience Lead for its Media Operations team to enhance its global audience data strategy. The ideal candidate will have extensive experience in digital marketing and media operations, particularly in audience segmentation and data-driven strategies
Job Summary
This role serves as the functional owner of our audience data strategy, ensuring that paid media efforts are fueled by high-fidelity, precision-targeted segments.
You will be responsible for moving the organization toward an automated, "audience-first" framework that prioritizes scalability, data integrity, and seamless cross-channel orchestration across the acquisition funnel.
Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
Matching Summary
Match Score: 85
Salesforce is seeking a strategic and collaborative Audience Lead for its Media Operations team to enhance its global audience data strategy. The ideal candidate will have extensive experience in digital marketing and media operations, particularly in audience segmentation and data-driven strategies.
Salary
Base: $117,400 - $177,600 annually; Bonus/Equity: company bonus, incentive for sales roles, equity as applicable; Benefits: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), employee stock purchasing program
Skills & Requirements
Must-have
audience data strategy
paid media audience segmentation
automated audience framework
audience tech stack expertise
B2B MarTech proficiency
data integrity and taxonomy
Nice-to-have
strategic systems thinking
stakeholder management
zero-error mindset
AI driven transformation
Key Requirements
7+ years in digital marketing, media operations, or marketing technology
Proven track record of leading complex projects or teams
Advanced experience with B2B Go-To-Market and ABM platforms
Strong understanding of boolean logic, database structures, and advanced Excel/Google Sheets
SQL or data visualization tools experience is a plus