Sr Manager - Lifecycle Marketing Engine Partnerships (b2b2c)

Gen Digital Inc

New York City, NY, United States
Base: $120,000 to $145,000; bonus/equity: not spec...
Onsite
Lifecycle marketing strategy ownership
Conversion rate optimization leadership
Omnichannel journey design
Gen is a global company dedicated to powering Digital Freedom through trusted consumer brands and delivering cybersecurity, privacy, identity protection, and financial wellness solutions to nearly 500 million users worldwide

Job Summary

  • Gen is a global company dedicated to powering Digital Freedom through trusted consumer brands and delivering cybersecurity, privacy, identity protection, and financial wellness solutions to nearly 500 million users worldwide.
  • The Senior Manager, Lifecycle Marketing owns end-to-end lifecycle strategy for MoneyLion’s Engine partner product offers, focusing on second-look offer strategies, conversion optimization, and omnichannel journey orchestration to maximize revenue.
  • Gen offers flexible working options, competitive pay, comprehensive benefits including 401(k) match and unlimited paid time off, and fosters a diverse and inclusive culture that values different experiences and ideas.

Matching Summary

Gen is a global company dedicated to powering Digital Freedom through trusted consumer brands and delivering cybersecurity, privacy, identity protection, and financial wellness solutions to nearly 500 million users worldwide.

Salary

Base: $120,000 to $145,000; Bonus/Equity: Not specified; Benefits: 401(k) match, health insurance, disability, life insurance, unlimited PTO

Skills & Requirements

Must-have

  • Lifecycle marketing strategy ownership
  • Conversion rate optimization leadership
  • Omnichannel journey design
  • Data-driven segmentation and targeting
  • Partner and stakeholder collaboration
  • Experimentation roadmap management
  • Marketing campaign execution in B2B2C fintech

Nice-to-have

  • Team and influence leadership
  • Playbook and process scaling
  • Proactive problem-solving
  • Strong communication skills
  • Ability to work independently
  • Strategic mindset
  • Experience with Iterable, Braze, Marketing Cloud

Key Requirements

  • Bachelor’s degree in Marketing or related field
  • 10+ years experience in data management
  • 5+ years in lifecycle or growth marketing in B2B or B2B2C fintech
  • Eligibility for U.S. government authorizations

Work Rights

Eligible for U.S. government authorizations

Tailored Resume

Cover Letter