Product Marketing Lead – Life Insurance Marketing Team

USAA

San Antonio, TX, US
$143,320 - $273,930; not specified; not specified ...
End-to-end marketing strategy
Data-driven recommendations
Marketing budget allocation
USAA seeks a Product Marketing Lead to support the end-to-end marketing strategy for Life Company products, leading go-to-market strategies and partnering with internal and external stakeholders

Job Summary

  • USAA seeks a Product Marketing Lead to support the end-to-end marketing strategy for Life Company products, leading go-to-market strategies and partnering with internal and external stakeholders.
  • The role involves making budget and allocation decisions, delivering performance analysis, and representing marketing actions within the product sales funnel, with a focus on driving sustainable growth at efficient Cost per Account (CPAs).
  • USAA offers comprehensive benefits including medical, dental, vision, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off, and wellness programs.

Matching Summary

USAA seeks a Product Marketing Lead to support the end-to-end marketing strategy for Life Company products, leading go-to-market strategies and partnering with internal and external stakeholders.

Salary

$143,320 - $273,930; Not specified; Not specified

Skills & Requirements

Must-have

  • end-to-end marketing strategy
  • data-driven recommendations
  • marketing budget allocation
  • performance analysis and results
  • digital-first marketing lifecycle
  • lead generation and acquisition

Nice-to-have

  • highly collaborative
  • results oriented
  • personal accountability
  • continuous test-and-learn agenda
  • out-of-box thinking

Key Requirements

  • 8 years of relevant work experience in financial services
  • Hands-on experience in conversion channels
  • Extensive experience collaborating with key partners
  • Proficiency in Product Marketing
  • Demonstrated proficiency with marketing data analytics
  • Bachelor of Arts, Bachelor of Business Administration OR 4 years of related experience

Work Rights

Not specified

Tailored Resume

Cover Letter