This role supports the planning and execution of search visibility strategies across traditional search engines and emerging AI-driven discovery platforms
Job Summary
This role supports the planning and execution of search visibility strategies across traditional search engines and emerging AI-driven discovery platforms.
The ideal candidate will have a solid foundation in SEO with a strong interest in Generative Engine Optimization (GEO) and AI Optimization (AIO).
Candidates will work closely with strategy, content, data, media, and technology teams to improve brand visibility and content discoverability.
Matching Summary
This role supports the planning and execution of search visibility strategies across traditional search engines and emerging AI-driven discovery platforms.
Skills & Requirements
Must-have
1-3 years of SEO experience
Core SEO principles knowledge
Google Analytics and Search Console proficiency
Keyword and topic research skills
On-page and technical SEO expertise
Nice-to-have
Interest in Generative Engine Optimization
Strong analytical and communication skills
Experience with CMS platforms like WordPress
Cantonese or Mandarin language ability
Agency experience in digital marketing
Key Requirements
University degree in Marketing, Business, Communications, IT, or related field
1–3 years of experience in SEO or digital marketing roles
Familiarity with SEO tools such as Ahrefs, Semrush, and Screaming Frog