Customer Strategy & Segmentation Manager, Customer Strategy & Lifetime Value (quản Lý Chiến Lược & Phân Khúc Khách Hàng)

Prudential Corporation Asia Ltd

Customer strategy development
Segmentation framework design
Customer lifetime value optimization
The role is responsible for developing and optimizing customer strategies that drive customer-centric decision-making and maximize customer value

Job Summary

  • The role is responsible for developing and optimizing customer strategies that drive customer-centric decision-making and maximize customer value.
  • Candidates must build and maintain segmentation frameworks including behavioral, needs-based, attitudinal, and value-based models.
  • Prudential offers a culture where diversity is celebrated and inclusion assured, supporting career ambitions through Connect, Grow, and Succeed.

Matching Summary

The role is responsible for developing and optimizing customer strategies that drive customer-centric decision-making and maximize customer value.

Skills & Requirements

Must-have

  • Customer strategy development
  • Segmentation framework design
  • Customer lifetime value optimization
  • CRM system integration
  • Data visualization tools

Nice-to-have

  • Financial services industry experience
  • Cross-functional collaboration skills
  • Strategic communication abilities
  • Competitive dynamics monitoring

Key Requirements

  • Bachelor's degree in Business, Marketing, Analytics, or Economics
  • 5–8 years of experience in customer strategy or analytics
  • Experience in financial services or insurance preferred

Work Rights

Not specified

Tailored Resume

Cover Letter