Director Product Marketing

Candescent

Us
Fully remote
Saas product marketing
Fintech product marketing
B2b enterprise markets
Develop clear value propositions and messaging frameworks for Candescent’s platform and features, translating complex capabilities into compelling stories for banks and credit unions

Job Summary

  • Develop clear value propositions and messaging frameworks for Candescent’s platform and features, translating complex capabilities into compelling stories for banks and credit unions.
  • Lead end-to-end GTM planning for product releases and feature launches, defining ICPs, readiness checklists, success metrics, and communication plans.
  • Operate as a strong individual contributor today, helping shape the PMM function and mentor junior team members as the team scales.

Matching Summary

Develop clear value propositions and messaging frameworks for Candescent’s platform and features, translating complex capabilities into compelling stories for banks and credit unions.

Skills & Requirements

Must-have

  • SaaS product marketing
  • Fintech product marketing
  • B2B enterprise markets
  • Product positioning and messaging
  • Go-to-market planning
  • Sales enablement asset creation

Nice-to-have

  • Entrepreneurial mindset
  • Navigating ambiguity
  • Building frameworks from scratch
  • Mentoring future hires
  • API-first architecture understanding

Key Requirements

  • 10+ years product marketing experience
  • 5+ years leadership role
  • SaaS, fintech, or B2B enterprise markets
  • Proven success in building narratives
  • Proven success in leading product launches
  • Proven success in driving revenue outcomes
  • Strong analytical and storytelling skills
  • Expertise in competitive intelligence
  • Expertise in market analysis
  • Expertise in persona development
  • Experience influencing product roadmaps
  • Executive presence
  • Experience collaborating across teams
  • Experience managing agency partners

Work Rights

Not specified

Tailored Resume

Cover Letter