Sbm-tezspire Sa-上海

AstraZeneca

Shanghai, China
Not specified (assumed hybrid or onsite based on location).
Deep understanding of customer insights
Develop brand plan and execution strategy
Manage external stakeholder activities
AstraZeneca is seeking a skilled professional for the Sbm-tezspire role in Shanghai, focused on customer insights, market research, and campaign execution. The ideal candidate will have a deep understanding of product knowledge, marketing strategies, and the ability to influence key stakeholders in a collaborative environment

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market and customer insights.
  • Candidates will coordinate critical external activities such as advisory boards, symposia, and conferences while monitoring implementation against market growth metrics.
  • The position demands maintaining up-to-date product knowledge through clinical reports and interacting with Key Opinion Leaders to identify marketing opportunities.

Matching Summary

Match Score: 85

AstraZeneca is seeking a skilled professional for the Sbm-tezspire role in Shanghai, focused on customer insights, market research, and campaign execution. The ideal candidate will have a deep understanding of product knowledge, marketing strategies, and the ability to influence key stakeholders in a collaborative environment.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution strategy
  • Manage external stakeholder activities
  • Analyze market data and research results
  • Coordinate sales team training and visits

Nice-to-have

  • Strong cross-functional communication skills
  • Ability to influence key opinion leaders
  • Experience with medical journal analysis
  • Proactive approach to industry trends

Key Requirements

  • Knowledge of national healthcare and regulatory environment
  • Understanding of NRDL/PRDL access and tender policies
  • Proficiency in analyzing epidemiology and treatment maps
  • Experience with SWOT analysis and risk mitigation planning

Work Rights

Not specified

Tailored Resume

Cover Letter