Senior Manager, Reporting & Analytics

Caliber Public Safety

Lewisville, TX, US
Enterprise-wide marketing dashboards
Standardized kpis
Attribution models
Develop and maintain enterprise-wide marketing dashboards that track performance and perceptions across campaigns, channels, and business lines

Job Summary

  • Develop and maintain enterprise-wide marketing dashboards that track performance and perceptions across campaigns, channels, and business lines.
  • Build and refine attribution models to connect marketing activity with business outcomes (appointments, capture rate, leads, revenue, NPS).
  • The Senior Manager, Marketing Reporting & Analytics provides the proof and discipline behind Caliber’s marketing strategy.

Matching Summary

Develop and maintain enterprise-wide marketing dashboards that track performance and perceptions across campaigns, channels, and business lines.

Skills & Requirements

Must-have

  • enterprise-wide marketing dashboards
  • standardized KPIs
  • attribution models
  • marketing data to recommendations
  • marketing analytics platforms

Nice-to-have

  • competitive intelligence integration
  • voice of the customer integration
  • strategic account support
  • content and creative studio collaboration

Key Requirements

  • 5-7 years in marketing analytics
  • Proven experience building dashboards
  • Proficiency with analytics platforms
  • Strong ability to translate data
  • Excellent collaboration skills
  • Bachelor’s degree in Marketing

Work Rights

Not specified

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