Media Operations, Audience Lead

Salesforce

Base: $117,400 - $177,600 annually; bonus/equity: ...
Not specified
Audience data strategy
Paid media audience segments
Automated audience framework
Salesforce is seeking a Media Operations, Audience Lead to oversee and enhance their global audience ecosystem, focusing on audience data strategy and automation. The ideal candidate should have over seven years of experience in digital marketing and media operations, particularly in audience segmentation and data-driven strategies

Job Summary

  • We are seeking a strategic and collaborative Audience Lead to architect and scale our global audience ecosystem.
  • You will be responsible for moving the organization toward an automated, "audience-first" framework that prioritizes scalability, data integrity, and seamless cross-channel orchestration across the acquisition funnel.
  • Salesforce offers a variety of benefits to help you live well including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.

Matching Summary

Match Score: 85

Salesforce is seeking a Media Operations, Audience Lead to oversee and enhance their global audience ecosystem, focusing on audience data strategy and automation. The ideal candidate should have over seven years of experience in digital marketing and media operations, particularly in audience segmentation and data-driven strategies.

Salary

Base: $117,400 - $177,600 annually; Bonus/Equity: company bonus, incentive for sales roles, equity as applicable; Benefits: medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), employee stock purchasing program

Skills & Requirements

Must-have

  • audience data strategy
  • paid media audience segments
  • automated audience framework
  • audience tech stack expertise
  • B2B MarTech proficiency
  • cross-functional alignment

Nice-to-have

  • strategic systems thinking
  • zero-error mindset
  • stakeholder management skills
  • passion for bettering business

Key Requirements

  • 7+ years in digital marketing, media operations, or marketing technology
  • Proven track record of leading complex projects or teams
  • Advanced experience with B2B Go-To-Market and ABM platforms
  • Strong understanding of boolean logic, database structures
  • SQL or data visualization tools experience is a plus

Work Rights

Not specified

Tailored Resume

Cover Letter