Scenario Modelling & Analysis Manager

Diageo

Budapest, Hungary
3-5 years experience in marketing analytics
Strong expertise in mmm model outputs
Experience with sufficiency planning and scenario analysis
This role is part of the new EU Media & Digital Centre designed to lead marketing execution across Europe using digital, data, and creativity

Job Summary

  • This role is part of the new EU Media & Digital Centre designed to lead marketing execution across Europe using digital, data, and creativity.
  • The manager will build and maintain sufficiency guides and conduct scenario forecasting to optimize A&P deployment and inform investment choices.
  • The position requires translating complex analytical outputs into clear, actionable insights for markets, hubs, and senior stakeholders.

Matching Summary

This role is part of the new EU Media & Digital Centre designed to lead marketing execution across Europe using digital, data, and creativity.

Skills & Requirements

Must-have

  • 3-5 years experience in marketing analytics
  • Strong expertise in MMM model outputs
  • Experience with sufficiency planning and scenario analysis
  • Proficiency in statistical modelling tools and dashboards
  • Ability to translate complex data into business narratives

Nice-to-have

  • Knowledge of SQL and Python/R programming
  • Test-and-learn mindset with problem-solving skills
  • Collaborative style working across global teams
  • Experience in FMCG or media contexts

Key Requirements

  • 3-5 years experience in media, marketing analytics, econometrics, or commercial strategy
  • Hands-on experience with analytics platforms like Catalyst, Sensor, Power BI, or Tableau

Work Rights

Not specified

Tailored Resume

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