The role involves owning brand communication strategy from planning to execution to grow brand equity in the China market
Job Summary
The role involves owning brand communication strategy from planning to execution to grow brand equity in the China market.
Candidates will manage the complete product lifecycle, including value proposition development, packaging design, and legacy product discontinuation.
The position requires analyzing portfolio performance across all channels and optimizing the brand P&L through strategic channel and product mix decisions.
Matching Summary
The role involves owning brand communication strategy from planning to execution to grow brand equity in the China market.