The Paid Media Executive is responsible for the accurate setup and optimisation of paid social media campaigns, supporting paid search as needed to drive growth across business divisions
Job Summary
The Paid Media Executive is responsible for the accurate setup and optimisation of paid social media campaigns, supporting paid search as needed to drive growth across business divisions.
The role involves audience research, social ad creation, optimisation, budget management, performance monitoring, A/B testing, and reporting on campaign effectiveness.
The individual will be Cairo-based, supporting the UK business and working as part of a local media buying team.
Matching Summary
The Paid Media Executive is responsible for the accurate setup and optimisation of paid social media campaigns, supporting paid search as needed to drive growth across business divisions.
Skills & Requirements
Must-have
Paid social campaign setup
Paid search campaign setup
Google Analytics experience
Campaign performance monitoring
Budget management
A/B testing
Reporting and analysis
Nice-to-have
Strong teamwork and interpersonal skills
Excellent written and verbal communication
Passion for marketing and PPC
Ability to multi-task
Strong attention to detail
Key Requirements
Experience with Meta and LinkedIn paid campaigns
Experience with Google Ads
Fluent English
Certification or qualification in paid social and PPC