LexisNexis Legal & Professional is seeking a Product Marketer in Johannesburg, South Africa, to enhance market adoption and commercial success of their innovative products. The ideal candidate will have a strong background in product marketing, particularly within the SaaS and B2B sectors, and will be responsible for developing go-to-market strategies, crafting messaging, and conducting market research
Job Summary
Spearhead the launch of new products and features by coordinating cross-functional teams, ensuring seamless market entry.
Develop and refine core messaging, value propositions, and compelling narratives that resonate with diverse target audiences.
Track key performance indicators such as lead generation, customer retention, satisfaction, and loyalty.
Matching Summary
Match Score: 85
LexisNexis Legal & Professional is seeking a Product Marketer in Johannesburg, South Africa, to enhance market adoption and commercial success of their innovative products. The ideal candidate will have a strong background in product marketing, particularly within the SaaS and B2B sectors, and will be responsible for developing go-to-market strategies, crafting messaging, and conducting market research.
Skills & Requirements
Must-have
Product launch leadership
Go-to-market strategy execution
Develop compelling product positioning
Craft engaging messaging
Digital marketing channel utilization
B2B growth across African regions
Nice-to-have
AI and advanced technologies deployment
Ethical and powerful generative AI solutions
Flexible, multi-model approach
Promote a healthy work/life balance
Inclusive and diverse team
Key Requirements
5-10+ years in marketing
3-5+ years in product marketing
Experience in adapting global product marketing messages to African regions
Strong background in SaaS and B2B technical sectors