Base: $169,000 + depending on qualifications; bonu...
Adobe experience manager administration
Customer data platform expertise
Crm system optimization
The Director of Digital Engagement leads enterprise-wide efforts to strengthen visibility, reach, and reputation for Dell Medical School within a fast-changing digital landscape
Job Summary
The Director of Digital Engagement leads enterprise-wide efforts to strengthen visibility, reach, and reputation for Dell Medical School within a fast-changing digital landscape.
This role is responsible for setting and driving digital strategy across paid and organic campaigns, social media, analytics, and key platforms like Adobe Experience Manager and Customer Data Platforms.
The position requires a leader who can align digital engagement strategies with patient access and clinical priorities while managing teams and external agency partnerships.
Matching Summary
The Director of Digital Engagement leads enterprise-wide efforts to strengthen visibility, reach, and reputation for Dell Medical School within a fast-changing digital landscape.
Salary
Base: $169,000+ depending on qualifications; Bonus/Equity: Not specified; Benefits: Teacher Retirement System (TRS) or Optional Retirement Program (ORP)
Skills & Requirements
Must-have
Adobe Experience Manager administration
Customer Data Platform expertise
CRM system optimization
SEO and GEO best practices
Cross-platform digital advertising
Team supervision and vendor management
Nice-to-have
Experience in academic medical centers
Knowledge of Epic EHR integration
Familiarity with UT Austin systems
Generative AI application curiosity
Enterprise-level digital transformation
Strong stakeholder collaboration skills
Key Requirements
Bachelor's degree in marketing or related field
At least seven years of progressively responsible experience
Demonstrated leadership experience managing digital strategy at scale