Director, Media Strategy & Activation

Fanaticsfbg

New York, NY, United States
$143,450 - $200,000 usd; bonus/equity: eligible fo...
On-site
Upper & mid funnel media
Agency relationship management
Full funnel marketing strategies
Lead the creation and execution of media campaigns focusing on upper & mid funnel media to drive awareness and consideration

Job Summary

  • Lead the creation and execution of media campaigns focusing on upper & mid funnel media to drive awareness and consideration.
  • Manage day-to-day agency relationships, translate business goals into actionable media briefs, and present media strategies to executive stakeholders.
  • Collaborate with internal marketing departments, legal, compliance, and responsible gaming teams to ensure seamless and compliant campaign execution.

Matching Summary

Lead the creation and execution of media campaigns focusing on upper & mid funnel media to drive awareness and consideration.

Salary

$143,450 - $200,000 USD; Bonus/Equity: Eligible for annual bonus program and equity award; Benefits: Not specified

Skills & Requirements

Must-have

  • upper & mid funnel media
  • agency relationship management
  • full funnel marketing strategies
  • media reporting for executive review
  • online casino industry passion

Nice-to-have

  • entrepreneurial, hyper growth environment
  • team-first mentality
  • collaborative and can-do attitude

Key Requirements

  • 10+ years of relevant Media experience
  • Proven track record leading large-scale, multi-channel media budgets
  • Expert understanding of media channels (TV, CTV/OTT, OLV, Paid Social, Audio, OOH)
  • Expert understanding of media measurement
  • Experience leading and managing agency partners
  • Manager experience preferred
  • Experience in online casino, sports betting, or heavily regulated industry is a plus
  • Open to occasional travel

Work Rights

Not specified

Tailored Resume

Cover Letter