Go-to-market Strategist

Acrisure

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Go-to-market strategy development
Sales play creation and enablement
Cross-functional collaboration with sales
** Acrisure is seeking a Go-to-Market Strategist to develop and execute actionable strategies that drive growth across its diverse product offerings. The role requires strong collaboration with cross-functional teams to ensure alignment and effectiveness in delivering marketing and sales initiatives. **

Job Summary

  • The Go-to-Market Strategist translates segmentation, messaging, and value propositions into actionable strategies that drive growth across products and industries.
  • This role defines multi-product narratives and cross-sell motions while partnering closely with Sales, Product Marketing, and Enablement teams.
  • Acrisure offers comprehensive benefits including immediate 401(k) vesting, paid parental leave, and a commitment to community impact through hospital partnerships.

Matching Summary

Match Score: 75

** Acrisure is seeking a Go-to-Market Strategist to develop and execute actionable strategies that drive growth across its diverse product offerings. The role requires strong collaboration with cross-functional teams to ensure alignment and effectiveness in delivering marketing and sales initiatives. **

Skills & Requirements

Must-have

  • Go-to-market strategy development
  • Sales play creation and enablement
  • Cross-functional collaboration with sales
  • Product launch readiness management
  • B2B multi-solution environment experience

Nice-to-have

  • Experience experimenting with AI tools
  • Background in fintech or insurance
  • Strong storytelling and communication skills
  • Adaptable and visionary leadership style

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 10+ years of experience in go-to-market or product marketing
  • Proven success in B2B multi-solution environments

Work Rights

Not specified

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