Base: $72,700.00 - $116,600.00; bonus/equity: not ...
Hybrid
B2b marketing strategy
Integrated marketing campaigns
Brand awareness and preference
This role develops and leads integrated marketing efforts to advance brand awareness, consideration, credibility, engagement, and long‑term preference among B2B audiences, with a primary focus on Stop Loss insurance solutions
Job Summary
This role develops and leads integrated marketing efforts to advance brand awareness, consideration, credibility, engagement, and long‑term preference among B2B audiences, with a primary focus on Stop Loss insurance solutions.
The Senior Marketing Strategist designs and executes integrated marketing campaigns targeted to brokers, consultants, and other B2B partners, supporting HM Insurance Group’s Stop Loss products.
Success in this role requires a marketer who can build credibility quickly, strong collaboration skills, ability to influence, balance competing priorities, and thrive in a fast-paced, matrixed environment, demonstrating sound judgment, adaptability, and a focus on delivering measurable brand and business impact.
Matching Summary
This role develops and leads integrated marketing efforts to advance brand awareness, consideration, credibility, engagement, and long‑term preference among B2B audiences, with a primary focus on Stop Loss insurance solutions.
Salary
Base: $72,700.00 - $116,600.00; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
B2B marketing strategy
integrated marketing campaigns
brand awareness and preference
digital and social tactics
sales enablement support
complex B2B buying cycles
Nice-to-have
build credibility quickly
thrive in a fast-paced environment
adaptability and sound judgment
Key Requirements
Bachelor's Degree in Marketing, Business or related field or 6 years' experience