Hands-on experience with customer.io or similar crm platforms
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Engine is seeking a Lifecycle Marketing Manager to develop and optimize customer journeys for its travel booking platform. The ideal candidate will have extensive experience in lifecycle marketing, data proficiency, and strong copywriting skills to drive user engagement and retention.
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Job Summary
Engine is transforming business travel by combining corporate travel, charge cards, and spend management into a single seamless platform.
The Lifecycle Marketing Manager will own the customer journey across email, SMS, push, and in-app surfaces to drive adoption and retention.
This role requires independent technical execution using SQL, Looker, and Snowflake to build segments and analyze cohorts without relying solely on analysts.
Matching Summary
Match Score: 75
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Engine is seeking a Lifecycle Marketing Manager to develop and optimize customer journeys for its travel booking platform. The ideal candidate will have extensive experience in lifecycle marketing, data proficiency, and strong copywriting skills to drive user engagement and retention.
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Salary
Base: $105,000 - $120,000 USD; Bonus/Equity: Opportunities for bonuses and equity included; Benefits: Competitive benefits package detailed at engine.com/culture
Skills & Requirements
Must-have
4+ years lifecycle or growth marketing experience
Proficiency in SQL for audience segmentation
Hands-on experience with Customer.io or similar CRM platforms
Strong analytical skills using Looker and Snowflake
Exceptional copywriting for emails and in-product messages
Nice-to-have
B2B SaaS or marketplace industry experience
Experience with early-stage 0-1 product launches
Background in travel or fintech sectors
Ability to leverage LLMs for on-brand copy creation
Deep understanding of user intent and behavioral empathy
Key Requirements
4+ years in lifecycle, CRM, or growth marketing roles
SQL proficiency for custom audience building
Proven track record of driving product adoption metrics