Senior Marketing Manager, Home Buying - 12 Month Secondment

COMMONWEALTH BANK OF AUSTRALIA

Home loan acquisition
Go-to-market strategy
Creative and media performance
Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus

Job Summary

  • Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.
  • Work closely with Product, Brand, Compliance and various stakeholders to deliver world-class marketing campaigns with creative flair.
  • Continuously seek ways to improve efficiency and proactively manage regulatory, compliance and reputational risk across acquisition activity.

Matching Summary

Own and deliver end-to-end home loan acquisition and go-to-market activity with a strong creative and media performance focus.

Skills & Requirements

Must-have

  • Home loan acquisition
  • Go-to-market strategy
  • Creative and media performance
  • Data-driven optimization
  • Cost per lead and acquisition
  • Integrated marketing channels

Nice-to-have

  • Customer-centric marketing
  • Test and learn mindset
  • Continuous improvement focus
  • Courageous and exceptional team

Key Requirements

  • Depth of ATL channel creative strategy and execution
  • Through-the-line marketing strategy and execution
  • Paid media strategy and execution
  • Digital marketing and performance marketing strategy
  • Highly developed project management skills
  • Analytical and communication skills
  • Financial services background

Work Rights

Not specified

Tailored Resume

Cover Letter