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Dentsu Creative ANZ is seeking a Senior eCRM Specialist in Warsaw, Poland, to lead audience segmentation and data analysis to support marketing strategies. The ideal candidate should have substantial experience in eCRM and marketing automation, with a focus on campaign execution and data-driven decision-making.
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Job Summary
The role involves leading audience creation, data analysis, and providing qualitative insights to support strategy and planning.
Responsibilities include independent configuration and execution of email, SMS, and push campaigns, along with preparing, testing, and sending campaigns.
The company offers a hybrid work model, wellness days, summer Fridays, and comprehensive benefits including medical and life insurance.
Matching Summary
Match Score: 75
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Dentsu Creative ANZ is seeking a Senior eCRM Specialist in Warsaw, Poland, to lead audience segmentation and data analysis to support marketing strategies. The ideal candidate should have substantial experience in eCRM and marketing automation, with a focus on campaign execution and data-driven decision-making.
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Skills & Requirements
Must-have
eCRM and marketing automation expertise
end-to-end eCRM campaign execution
segmentation and A/B testing experience
analytical thinking and data handling
eCRM channel KPI knowledge
client-facing experience
Excel and PowerPoint proficiency
basic HTML/CSS knowledge
Nice-to-have
experience with CDP platforms
onsite personalization tools knowledge
understanding of eCRM data models
experience with BI tools
basic SQL knowledge
agency work experience
Key Requirements
3-4 years of experience in eCRM/marketing automation
Proficiency in at least one eCRM tool (Synerise, Adobe Campaign, Braze, Salesforce Marketing Cloud, Bloomreach/Exponea, HubSpot, Iterable)
Experience in developing CRM areas and initiating new solutions