Senior Marketing Manager, Home Buying - 12 Month Secondment

CBA (Commonwealth Bank)

Not specified; not specified; flexible working opt...
Home loan acquisition strategy
Integrated marketing channels
Paid media strategy execution
The role is responsible for owning end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team

Job Summary

  • The role is responsible for owning end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team.
  • Candidates must possess a strong understanding of financial services retail products and business drivers to drive measurable growth.
  • This is a 12-month secondment role offering flexible working options and a culture of inclusion and respect.

Matching Summary

The role is responsible for owning end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team.

Salary

Not specified; Not specified; Flexible working options available

Skills & Requirements

Must-have

  • home loan acquisition strategy
  • integrated marketing channels
  • paid media strategy execution
  • cost per lead optimization
  • financial services background

Nice-to-have

  • test and learn mindset
  • creative flair for campaigns
  • stakeholder relationship building
  • cutting-edge marketing technology
  • continuous improvement focus

Key Requirements

  • Highly experienced marketer with strategy development skills
  • Strong eye for creative and data-driven decision making
  • Ability to articulate cost per lead and acquisition metrics
  • Experience leading agencies and internal teams on budget
  • Proactive management of regulatory and compliance risk

Work Rights

Not specified

Tailored Resume

Cover Letter