(senior) Brand Manager - Cvrm - Hcm

AstraZeneca

Vietnam
Evaluate marketing program
Analysis of market data
Implement marketing activities
Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks

Job Summary

  • Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks.
  • Localises brand operational plan, work cross functionally to implement marketing activities and campaign, patient access programs for the assigned products within a given therapeutic area.
  • Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.

Matching Summary

Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks.

Skills & Requirements

Must-have

  • evaluate marketing program
  • analysis of market data
  • implement marketing activities
  • patient access programs
  • achieve brand objectives
  • cross-functional collaboration
  • manage external vendors
  • analyze market research
  • manage KOLs
  • develop brand digital strategies
  • optimize digital resources
  • manage project scope
  • adherence to AZ global policy
  • develop direct reported marketing team

Nice-to-have

  • science-led biopharmaceutical company
  • investing into Vietnam
  • reducing non-communicable diseases
  • developing local talent
  • uplifting biopharmaceutical R&D
  • accompanying Vietnam’s development
  • impactful programmes
  • collaboration with Government
  • disease awareness, prevention and early detection
  • vaccine diplomacy
  • fight against COVID-19
  • advancement of cancer treatment
  • Top 100 Best Places to Work
  • embraces diversity and equality
  • inclusive and diverse team

Key Requirements

  • Bachelor’s Degree of Pharmacy or Medicine
  • Scientific background or affinity for scientific information
  • More than 3 years’ experience in pharmaceutical brand management
  • Proven leadership skills
  • Strong organizational and interpersonal skills
  • Proven project management experience
  • Knowledge and experience in navigating the regulatory approval process
  • Experience and effectiveness in the presentation of marketing messages
  • MBA in relevant field
  • Experience in Brand strategic management/ new launch lead
  • Experience in Insight/Market Research
  • Sales and/or Sales Leadership experience
  • Experience in Emerging or DFL role
  • Experience in cardiovascular therapeutic areas

Work Rights

Not specified

Tailored Resume

Cover Letter