Associate Director, Digital Marketing

Lonza Group

Hyderabad, India
R75,900 py
10+ years digital marketing experience
Deep expertise in seo and website strategy
Hands-on exposure to ai-driven search platforms
The role defines the global website, search, and digital user experience strategy for Lonza, a global leader in life sciences

Job Summary

  • The role defines the global website, search, and digital user experience strategy for Lonza, a global leader in life sciences.
  • A core mandate is leading the organization's response to AI-driven search evolution, including generative search and AEO/GEO.
  • The position serves as the internal authority for SEO and analytics agencies while translating strategy into measurable commercial impact.

Matching Summary

The role defines the global website, search, and digital user experience strategy for Lonza, a global leader in life sciences.

Salary

R75900

Skills & Requirements

Must-have

  • 10+ years digital marketing experience
  • Deep expertise in SEO and website strategy
  • Hands-on exposure to AI-driven search platforms
  • Strong UX and CRO foundation
  • GA4 and tag management capability

Nice-to-have

  • Experience in life sciences or biopharma
  • Familiarity with enterprise CMS platforms
  • Knowledge of structured data and entity-based SEO
  • Understanding of WCAG accessibility standards
  • Experience with ABM and web personalization

Key Requirements

  • Bachelor's degree in marketing, digital, or related field
  • 10+ years experience in digital marketing
  • Proven SEO leadership with measurable growth
  • Solid understanding of AI-driven search best practices

Work Rights

Not specified

Tailored Resume

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