Pernod Ricard is seeking a Trade Advocacy Manager to promote its premium spirits brands through advocacy, education, and relationship-building with the trade community in Mexico City. The ideal candidate will have significant industry experience, strong communication skills, and a passion for the spirits sector
Job Summary
The role focuses on strengthening brand quality perception and educating advocates for the HOT portfolio including Altos, Olmeca, Del Maguey, and Avión.
You will lead the execution of the Altos Tahona Society platform and Del Maguey Mezcal Academy while developing educational programs for bartenders.
The position requires driving premiumization within the trade industry by building long-lasting relationships with key partners, influencers, and trade media.
Matching Summary
Match Score: 85
Pernod Ricard is seeking a Trade Advocacy Manager to promote its premium spirits brands through advocacy, education, and relationship-building with the trade community in Mexico City. The ideal candidate will have significant industry experience, strong communication skills, and a passion for the spirits sector.
Skills & Requirements
Must-have
5+ years industry experience in hospitality
3+ years leadership experience
Strong knowledge of spirits industry
Proven English communication skills
Experience with brand education strategies
Nice-to-have
University degree in Marketing or Hospitality
Strategic thinking and out-of-the-box mindset
Excellent storytelling capabilities
Passion for premiumization and trade progression
Ability to work in international matrix organization