Director, Partner Marketing

Workday

Pleasanton, CA, USA
Base: $205,200 - $307,800 usd (pleasanton); base: ...
Hybrid (at least 50% of time in-office or in the field)
10+ years b2b marketing experience
5+ years partner or channel marketing
End-to-end content development for keynotes
Workday is seeking a Director of Partner Marketing to develop and execute a global marketing strategy that enhances revenue and strengthens partner relationships. The ideal candidate will have extensive B2B marketing experience, particularly in partner marketing, and will lead a high-performing team to drive awareness and adoption across the partner ecosystem

Job Summary

  • The role involves defining and owning the global partner marketing strategy to accelerate revenue and strengthen strategic alliances across the ecosystem.
  • Candidates must have led end-to-end content development and delivered executive keynotes for partner audiences exceeding 1,000 attendees.
  • Workday offers a flexible work approach requiring at least half of the time to be spent in-office or in the field with customers and partners.

Matching Summary

Match Score: 85

Workday is seeking a Director of Partner Marketing to develop and execute a global marketing strategy that enhances revenue and strengthens partner relationships. The ideal candidate will have extensive B2B marketing experience, particularly in partner marketing, and will lead a high-performing team to drive awareness and adoption across the partner ecosystem.

Salary

Base: $205,200 - $307,800 USD (Pleasanton); Base: $173,300 - $307,800 USD (Other US locations); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants

Skills & Requirements

Must-have

  • 10+ years B2B marketing experience
  • 5+ years partner or channel marketing
  • End-to-end content development for keynotes
  • Joint go-to-market strategy execution
  • Team leadership and scaling experience

Nice-to-have

  • Strong storytelling and relationship building
  • Experience in matrixed fast-paced environments
  • Background with global SI/GSIs and VARs
  • Familiarity with PRM platforms like Salesforce
  • Innovative approach to testing new channels

Key Requirements

  • 10+ years B2B marketing experience
  • 5+ years focused on partner/alliance marketing
  • Proven success driving measurable pipeline impact
  • MBA or equivalent business/marketing experience

Work Rights

Not specified

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