Senior Manager/associate Director-marketing (rare Disease)

AstraZeneca

Brand strategy development
Portfolio optimization
Product life cycle management
Lead the cross-functional 'Brand Team' and collaborate well with global team in the development of brand strategy aligned to overall TA strategy and company priorities

Job Summary

  • Lead the cross-functional 'Brand Team' and collaborate well with global team in the development of brand strategy aligned to overall TA strategy and company priorities.
  • Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships.
  • AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.

Matching Summary

Lead the cross-functional 'Brand Team' and collaborate well with global team in the development of brand strategy aligned to overall TA strategy and company priorities.

Skills & Requirements

Must-have

  • Brand strategy development
  • Portfolio optimization
  • Product life cycle management
  • Cross-functional team leadership
  • KOL relationship management

Nice-to-have

  • Patient and customer insights
  • Global network building
  • Promotional expenditure efficiency
  • Diversity and inclusion champion

Key Requirements

  • Marketing Director submission
  • Sales forecasting quality
  • Brand budgets consolidation
  • Marketing effectiveness tracking

Work Rights

Not specified

Tailored Resume

Cover Letter