The Marketing Manager is responsible for developing and executing integrated marketing initiatives that support Cerrowire's commercial growth and brand presence in the electrical distribution market
Job Summary
The Marketing Manager is responsible for developing and executing integrated marketing initiatives that support Cerrowire's commercial growth and brand presence in the electrical distribution market.
This role partners closely with Sales, Product Management, and Innovation teams to deliver compelling messaging and effective go-to-market strategies.
Candidates must have strong project management skills to manage multiple projects and external partners while translating business priorities into actionable marketing programs.
Matching Summary
The Marketing Manager is responsible for developing and executing integrated marketing initiatives that support Cerrowire's commercial growth and brand presence in the electrical distribution market.
Skills & Requirements
Must-have
5+ years of B2B marketing experience
Integrated campaign development and execution
Product marketing and go-to-market strategy
Digital marketing and analytics proficiency
Sales enablement tool creation
Agency and vendor management
Nice-to-have
Experience in industrial or electrical industries
Familiarity with distributor and contractor channels
Knowledge of marketing automation platforms
CRM systems and marketing analytics tools
Strategic problem-solving mindset
Collaborative team player across departments
Key Requirements
Bachelor's degree in Marketing, Communications, Business, or related field
5+ years of marketing experience preferably in a B2B environment
Willingness to travel monthly to Hartselle, AL headquarters