Associate Manager - Consumer Campaign (vaccines)

Merck & Co., Inc.

Not specified; not specified; not specified
Hybrid
Campaign execution across digital and offline channels
Compliance review coordination with medical and legal
Data analysis for campaign performance optimization
The role is critical for delivering high-impact consumer marketing campaigns for the Vaccines portfolio by translating brand strategies into actionable initiatives

Job Summary

  • The role is critical for delivering high-impact consumer marketing campaigns for the Vaccines portfolio by translating brand strategies into actionable initiatives.
  • Candidates must coordinate end-to-end campaign execution while ensuring strict compliance through collaboration with Medical, Legal, and Finance teams.
  • Success requires a strong analytical mindset to interpret data, optimize campaign effectiveness, and provide actionable insights for future investments.

Matching Summary

The role is critical for delivering high-impact consumer marketing campaigns for the Vaccines portfolio by translating brand strategies into actionable initiatives.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • Campaign execution across digital and offline channels
  • Compliance review coordination with Medical and Legal
  • Data analysis for campaign performance optimization
  • Stakeholder management with cross-functional teams
  • Budget tracking and financial management

Nice-to-have

  • Experience in FMCG or nutrition marketing environments
  • Background in multinational company operations
  • Adaptability to new digital tools and technologies
  • Proactive hands-on attitude towards deliverables
  • Strong ownership of execution timelines

Key Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field
  • 3-5 years total marketing experience
  • Minimum 2 years in Assistant Brand Manager or equivalent role
  • Fluency in English and Vietnamese required
  • Experience in regulated healthcare environments preferred

Work Rights

Not specified

Tailored Resume

Cover Letter