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Penn State University is seeking a Marketing Communications Specialist to support various transportation-related programs, including campus parking and transit initiatives. The role involves creating and implementing marketing strategies across multiple channels to enhance awareness and meet departmental goals.
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Job Summary
Develops and implements marketing and communication strategies across digital, print, web, social media, email, and event promotion channels to increase awareness and support departmental goals.
Responsibilities include creating, editing, and enhancing content for various platforms, coordinating promotional material production, and monitoring media coverage.
Requires strong writing, editing, and verbal communication skills, proficiency in marketing strategy, content creation, social media management, and public relations.
Matching Summary
Match Score: 75
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Penn State University is seeking a Marketing Communications Specialist to support various transportation-related programs, including campus parking and transit initiatives. The role involves creating and implementing marketing strategies across multiple channels to enhance awareness and meet departmental goals.
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Salary
$51,000.00 - $74,000.00
Skills & Requirements
Must-have
content creation
social media management
website content enhancement
digital campaign analytics
marketing strategy planning
Nice-to-have
translate technical subject matter
guidance to student employees
occasional evening/weekend work
Key Requirements
3+ years of relevant experience
Bachelor's Degree
Proficiency with design tools (Adobe Photoshop, Canva)
Experience with analytics tools, accessibility standards, CMS platforms, and digital advertising (preferred)