Social Media Manager

Groupon

Madrid, Spain
On-site
Generative ai video production experience
Multi-market social media strategy ownership
Ai-native content pipeline development
Groupon is seeking a Social Media Manager in Madrid, Spain, to lead their international organic social strategy across several European markets. The ideal candidate will leverage generative AI tools to produce content and drive engagement while establishing partnerships with key team members

Job Summary

  • Groupon is an AI-native company transforming from a deals marketplace to an experience discovery platform.
  • The role requires owning the international organic social strategy across UK, ES, FR, and DE while producing flagship content using generative AI tools.
  • Success involves building an AI-native production pipeline that increases content volume without adding headcount.

Matching Summary

Match Score: 85

Groupon is seeking a Social Media Manager in Madrid, Spain, to lead their international organic social strategy across several European markets. The ideal candidate will leverage generative AI tools to produce content and drive engagement while establishing partnerships with key team members.

Skills & Requirements

Must-have

  • Generative AI video production experience
  • Multi-market social media strategy ownership
  • AI-native content pipeline development
  • Cross-functional peer leadership without authority
  • Performance analysis for views and engagement

Nice-to-have

  • Experience with Kling, Higgsfield, Veo, Sora, Runway
  • Portfolio demonstrating end-to-end AI content creation
  • Ability to navigate ambiguous briefs independently
  • Strong negotiation skills for resource capacity

Key Requirements

  • Required portfolio of AI-generated social content
  • Proven ability to lead peers through influence
  • Strategic ownership of brand channels in multiple markets

Work Rights

Not specified

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